• IP BLAWG

    Cannabis Cocktail Hour Trademark Goes Up in Smoke

    Beverly A. Berneman
    1/31/24

    In Brief:  A trademark that is generally known to refer to the use of a controlled substance cannot be federally registered.

    Read More
  • IP BLAWG

    You Can’t Touch This – Trademark Style

    Beverly A. Berneman
    1/23/24

    In Brief:  The US Supreme Court held that, with some exceptions, US Trademark Law does not reach infringement outside the US.

    Read More
  • IP BLAWG

    It’s Not Naked

    Beverly A. Berneman
    1/17/24

    In Brief:  As January reaches the halfway point and New Years’ resolutions to work out weaken, a trademark case involving a fitness franchise seems appropriate.

    Read More
  • IP BLAWG

    No Holiday Cheer for Holidazzle Trademark

    Beverly A. Berneman
    12/19/23

    In Brief:  There’s a limit to how many permutations of a word can avoid a likelihood of confusion.

    Read More
  • IP BLAWG

    No Revamping Abandoned Amplifiers Trademark

    Beverly A. Berneman
    12/5/23

    In Brief: When manufacturing stops, cancellation of a trademark is not far behind.

    Read More
  • IP BLAWG

    Doggie Squeaky Toy Has No First Amendment Rights

    Beverly A. Berneman
    10/10/23

    In Brief:  The U.S. Supreme Court held that dog toy parodies are not protected by the First Amendment.

    Read More
  • IP BLAWG

    The Monster in the Room

    Beverly A. Berneman
    9/26/23

    In Brief:  Monster Energy couldn’t stop a Mad Monster Party.

    Read More
  • IP BLAWG

    Serpent’s Apple in the Trademark Garden

    Beverly A. Berneman
    9/13/23

    In Brief:  Tacking is a very limited way to extend the protection of a trademark.

    Read More
  • IP BLAWG

    Lizzo Turns a Meme into a Trademark

    Beverly A. Berneman
    5/16/23

    In Brief:  A popular catch phrase can become someone’s trademark.

    Read More
  • IP BLAWG

    No Accounting for Mouthwash Taste

    Beverly A. Berneman
    12/13/22

    In Brief:   Parody is permitted but not always available for registration as a trademark.

    Read More
  • IP BLAWG

    The® Importance of Being The®

    Beverly A. Berneman
    6/28/22

    In Brief:  “The” can be a trademark.

    Read More
  • IP BLAWG

    Coming Into Focus

    Beverly A. Berneman
    4/26/22

    In Brief:  Adopting a portion of someone else’s trademark can lead to a likelihood of confusion.

    Read More
  • IP BLAWG

    Decision Sucks for “.sucks”

    Beverly A. Berneman
    2/22/22

    In Brief: A generic top level domain name needs something more to be a trademark.

    Read More
  • IP BLAWG

    You Can’t Go Back

    Beverly A. Berneman
    12/7/21

    In Brief:  If you intend to get your trademarks back after a transfer, be sure that’s what your documents say.

    Read More
  • IP BLAWG

    Pizza Wars Part II: New York Style

    Beverly A. Berneman
    10/19/21

    In Brief: Trademarks that co-exist for a long time don’t always create a likelihood of confusion.

    Read More
  • IP BLAWG

    Pizza Wars Part I: Chicago Style

    Beverly A. Berneman
    10/12/21

    In Brief:  Use of a licensed trademark is limited by the scope of the license.

    Read More
  • IP BLAWG

    Naming Rights in the Gig Economy

    Beverly A. Berneman
    10/5/21

    In Brief:  Using someone else’s descriptive trademark can be fair use.

    Read More
  • IP BLAWG

    Copyrighting a Trademark

    Beverly A. Berneman
    9/28/21

    In Brief:  A trademark has to meet minimum standards of creativity for a copyright registration.

    Read More
  • IP BLAWG

    My Own Private Emoji

    Beverly A. Berneman
    9/22/21

    In Brief:   An emoji trademark wasn’t used in commerce.

    Read More
  • IP BLAWG

    Goodwill Clucking

    Beverly A. Berneman
    3/23/21

    For the Mother Cluckers trademark saga, we need a little background about goodwill. A trademark establishes a connection between the owner’s goods and services and the consumer. That connection is the goodwill in the trademark. In order to be effective, a trademark assignment requires the assignment of the goodwill attached to it. 

    Assigning goodwill along with the assignment of a trademark isn’t form over substance.

    Read More
  • IP BLAWG

    Bubble, Bubble, Toil and Seltzer

    Beverly A. Berneman
    3/9/21

    Molson Coors Beverage Company sells a hard seltzer called Vizzy. Future Proof Brands, LLC sells a hard seltzer called Brizzy. Future Proof sued Coors for trademark infringement alleging that Vizzy is likely to cause confusion with Brizzy.  

    Even when two product names sound similar, a likelihood of confusion isn’t automatic.

    Read More
  • IP BLAWG

    Sometimes, It’s What You Don’t Say

    Beverly A. Berneman
    3/2/21

    The US Supreme Court won’t be weighing in on some interesting cases in the world of IP. Here are just a few of them by topic:
    Copy

    • rights in Fictional Characters
    • Right to Challenge Patents
    • Trademarks
    Read More
  • IP BLAWG

    Fruit Bowl Battle

    Beverly A. Berneman
    2/16/21

    Most people are familiar with Apple Inc. and its apple logo. Apple Inc. and its products are ubiquitous and pervasive. At any time, a person can be wearing one of their watches, talking on one of their phones and watching a video on one of their tablets.

    PrePear is a new app that allows the user to save and organize recipes, create meal plans, shop efficiently for food and prepare healthy foods. PrePear adopted a pear logo, which makes sense considering the pun in the name. When PrePear sought to register its pear logo as a trademark, USPTO’s Examining Attorney didn’t see a likelihood of confusion between the pear logo and any other logo. The Examining Attorney cleared the application for publication.

    Then, Apple filed an opposition.

    Read More
  • IP BLAWG

    My Blue Ivy is Not the Same as Your Blue Ivy

    Beverly A. Berneman
    12/1/20

    In 2012, Veronica Morales registered the trademark, BLUE IVY, for her event planning company. Four years later, Beyoncé Knowles-Carter’s company, BGK Trademark Holdings, LLC filed a trademark application to protect, BLUE IVY CARTER, (named after Beyoncé’s daughter) for entertainment services.

    That’s when the fight began.

    Read More
  • IP BLAWG

    When a Friendly Beer Turns Unfriendly

    Beverly A. Berneman
    10/13/20

    Brooklyn Brewery (“Brewery”) has been around for more than 30 years. Brewery sells craft beers all over the country. Brooklyn Brew Shop (“Brew Shop”) was founded in 2009 and sells beer brewing kits.

    In 2010, Brewery started receiving calls from customers trying to reach Brew Shop. So Brewery emailed Brew Shop about it and suggested that Brew Shop “keep an eye on it”.

    Apparently, neither side was too worried about customer confusion at that time. Brewery and Brew Shop started collaborating on projects related to beer making, including co-branded beer-making kits, promotional events, books on beer making and educational beer making programs.

    It was a match made in beer heaven. Until May 2015.

    Read More
This website uses cookies to enhance your browsing experience and provide you with personalized services. By continuing to use this site, you consent to the use of cookies. See our Terms of Engagement to learn more.
ACCEPT