• IP BLAWG

    Fake Influencer Followers Means Real Consequences

    Beverly A. Berneman
    1/8/20

    Influencers are individuals who have authority, knowledge, a position or a relationship that gives them the power to affect purchase decisions of others. Given the relationship between the number of an influencer’s followers and the influencer’s value, it’s no surprise that an enterprising entrepreneur could help influencers increase the number of their followers.

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