Descriptive Trademark

Here’s What Happened: In 2008, Heritage Alliance started publishing an online voter guide using the trademarks “iVoterGuide” and “iVoterGuide.com” (the “VoterGuide Marks”). Heritage Alliance did not seek federal registration of its VoterGuide Marks. In 2010, American Policy Roundtable created an online publication for political campaign information using the trademarks “IVOTERS” and “IVOTERS.COM” (the “Voters Marks”).  […]