Tiffany Devereux is committed to justice and equality.

Her company, Jury-X, was founded on the principle that everyone deserves a fair trial, and a jury is a significant part of that. Jury-X started with trials against Big Tobacco, where plaintiffs were often up against companies with unlimited resources. By researching jurors to ensure no bias was present this created an equal playing field for those involved.

Since 2013, her company has participated in over 700 trials and helps attorneys find jurors that would not hold any biases towards their client. She developed and trademarked the X-Bias Score™ and Strike Priority List™ which helps find jurors who could potentially be harmful to a client.

Tiffany has a background in investigative journalism which she puts to use in her company. Tiffany believes everyone has the right to a fair trial and will stop at nothing to ensure her clients receive that. Take a moment to read more about Tiffany below.

1. In three words, describe the essence of your business.
Creative. Authentic. Passionate.

2. What’s one unexpected lesson entrepreneurship has taught you?
One unexpected lesson entrepreneurship has taught me is adaptability. Challenges and unexpected obstacles will arise no matter how much a company plans. Adapting to these challenges allows us the opportunity to innovate and will keep our company relevant as our industry evolves. Progress comes from having the courage to evolve with the journey.

3. Was there a defining moment when you knew this business was your path? Tell us about it.
A number of years into the business, I reflected on where we’d been and where we were at the moment. I realized were having a positive impact on, not only the end customer, but also interns and students who were gaining relevant experience and going on to careers that made an impact on other peoples’ lives. And we were also giving full-time employees opportunities to take on leadership roles and to grow in their professional careers. That moment reaffirmed that I was on the right path, not just in business, but in purpose.

4. What’s a sacrifice you made that was harder than you expected?
Work-life balance. I expected long hours, but I didn’t anticipate how much I’d have to sacrifice personal time, family events, and self-care in the early stages. Today, I prioritize having a better approach to work-life balance.

5. If you could go back and give your younger self one piece of advice before starting this journey, what would it be?
Ask for help sooner. You don’t have to do it all alone—mentors, collaborators, and especially a support network can make the journey easier.

6. What’s something about your journey that most people don’t see or realize?
The pressure to succeed can feel overwhelming. Passion doesn’t just keep you moving—it keeps you believing. And as long as you believe, you’ll find a way to rise. 

Also, that business owners often have a heavy load to carry. But women business owners carry that load in stilettos.

7. What fuels you on the tough days?
The impact my work has on others and remembering why I started, and all the people who have benefited from our services and the opportunities for career growth.

8. What does success look like to you beyond the bottom line?
Creating opportunities for others, making a lasting difference in my community, and building something that aligns with my values.

9. Who has been your biggest supporter or source of inspiration along the way?
A mix of family, close friends, and fellow entrepreneurs who have encouraged me through the ups and downs.

10. What’s one thing people can do today to better support women-owned businesses?
Become aware of any unconscious bias you may have when you encounter leaders or business owners who are a woman. If you’re anything like me, you may try to explain your thoughts, determine why you have those perceptions and what life experiences led to those conclusions. I don’t always have the luxury of time, but I try to do this at least once a week. I find that asking myself follow up questions gets me to a deeper understanding of my perceptions.