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IP BLAWG
Cannabis Cocktail Hour Trademark Goes Up in Smoke
Beverly A. Berneman
1/31/24In Brief: A trademark that is generally known to refer to the use of a controlled substance cannot be federally registered.
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IP BLAWG
You Can’t Touch This – Trademark Style
Beverly A. Berneman
1/23/24In Brief: The US Supreme Court held that, with some exceptions, US Trademark Law does not reach infringement outside the US.
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IP BLAWG
It’s Not Naked
Beverly A. Berneman
1/17/24In Brief: As January reaches the halfway point and New Years’ resolutions to work out weaken, a trademark case involving a fitness franchise seems appropriate.
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IP BLAWG
No Holiday Cheer for Holidazzle Trademark
Beverly A. Berneman
12/19/23In Brief: There’s a limit to how many permutations of a word can avoid a likelihood of confusion.
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IP BLAWG
No Revamping Abandoned Amplifiers Trademark
Beverly A. Berneman
12/5/23 -
IP BLAWG
Doggie Squeaky Toy Has No First Amendment Rights
Beverly A. Berneman
10/10/23In Brief: The U.S. Supreme Court held that dog toy parodies are not protected by the First Amendment.
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IP BLAWG
The Monster in the Room
Beverly A. Berneman
9/26/23 -
IP BLAWG
Serpent’s Apple in the Trademark Garden
Beverly A. Berneman
9/13/23 -
IP BLAWG
Lizzo Turns a Meme into a Trademark
Beverly A. Berneman
5/16/23 -
IP BLAWG
No Accounting for Mouthwash Taste
Beverly A. Berneman
12/13/22 -
IP BLAWG
The® Importance of Being The®
Beverly A. Berneman
6/28/22 -
IP BLAWG
Coming Into Focus
Beverly A. Berneman
4/26/22In Brief: Adopting a portion of someone else’s trademark can lead to a likelihood of confusion.
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IP BLAWG
Decision Sucks for “.sucks”
Beverly A. Berneman
2/22/22 -
IP BLAWG
You Can’t Go Back
Beverly A. Berneman
12/7/21In Brief: If you intend to get your trademarks back after a transfer, be sure that’s what your documents say.
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IP BLAWG
Pizza Wars Part II: New York Style
Beverly A. Berneman
10/19/21In Brief: Trademarks that co-exist for a long time don’t always create a likelihood of confusion.
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IP BLAWG
Pizza Wars Part I: Chicago Style
Beverly A. Berneman
10/12/21 -
IP BLAWG
Naming Rights in the Gig Economy
Beverly A. Berneman
10/5/21 -
IP BLAWG
Copyrighting a Trademark
Beverly A. Berneman
9/28/21In Brief: A trademark has to meet minimum standards of creativity for a copyright registration.
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IP BLAWG
My Own Private Emoji
Beverly A. Berneman
9/22/21 -
IP BLAWG
Goodwill Clucking
Beverly A. Berneman
3/23/21For the Mother Cluckers trademark saga, we need a little background about goodwill. A trademark establishes a connection between the owner’s goods and services and the consumer. That connection is the goodwill in the trademark. In order to be effective, a trademark assignment requires the assignment of the goodwill attached to it.
Assigning goodwill along with the assignment of a trademark isn’t form over substance.
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IP BLAWG
Bubble, Bubble, Toil and Seltzer
Beverly A. Berneman
3/9/21Molson Coors Beverage Company sells a hard seltzer called Vizzy. Future Proof Brands, LLC sells a hard seltzer called Brizzy. Future Proof sued Coors for trademark infringement alleging that Vizzy is likely to cause confusion with Brizzy.
Even when two product names sound similar, a likelihood of confusion isn’t automatic.
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IP BLAWG
Sometimes, It’s What You Don’t Say
Beverly A. Berneman
3/2/21The US Supreme Court won’t be weighing in on some interesting cases in the world of IP. Here are just a few of them by topic:
Copy- rights in Fictional Characters
- Right to Challenge Patents
- Trademarks
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IP BLAWG
Fruit Bowl Battle
Beverly A. Berneman
2/16/21Most people are familiar with Apple Inc. and its apple logo. Apple Inc. and its products are ubiquitous and pervasive. At any time, a person can be wearing one of their watches, talking on one of their phones and watching a video on one of their tablets.
PrePear is a new app that allows the user to save and organize recipes, create meal plans, shop efficiently for food and prepare healthy foods. PrePear adopted a pear logo, which makes sense considering the pun in the name. When PrePear sought to register its pear logo as a trademark, USPTO’s Examining Attorney didn’t see a likelihood of confusion between the pear logo and any other logo. The Examining Attorney cleared the application for publication.
Then, Apple filed an opposition.
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IP BLAWG
My Blue Ivy is Not the Same as Your Blue Ivy
Beverly A. Berneman
12/1/20In 2012, Veronica Morales registered the trademark, BLUE IVY, for her event planning company. Four years later, Beyoncé Knowles-Carter’s company, BGK Trademark Holdings, LLC filed a trademark application to protect, BLUE IVY CARTER, (named after Beyoncé’s daughter) for entertainment services.
That’s when the fight began.
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IP BLAWG
When a Friendly Beer Turns Unfriendly
Beverly A. Berneman
10/13/20Brooklyn Brewery (“Brewery”) has been around for more than 30 years. Brewery sells craft beers all over the country. Brooklyn Brew Shop (“Brew Shop”) was founded in 2009 and sells beer brewing kits.
In 2010, Brewery started receiving calls from customers trying to reach Brew Shop. So Brewery emailed Brew Shop about it and suggested that Brew Shop “keep an eye on it”.
Apparently, neither side was too worried about customer confusion at that time. Brewery and Brew Shop started collaborating on projects related to beer making, including co-branded beer-making kits, promotional events, books on beer making and educational beer making programs.
It was a match made in beer heaven. Until May 2015.
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