• IP BLAWG

    Plucking an Abandoned Trademark

    Beverly A. Berneman
    10/15/24

    In Brief: A trademark owner cannot rely on its own failures to excuse abandonment.

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  • IP BLAWG

    Cannabis Cocktail Hour Trademark Goes Up in Smoke

    Beverly A. Berneman
    1/31/24

    In Brief:  A trademark that is generally known to refer to the use of a controlled substance cannot be federally registered.

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  • IP BLAWG

    You Can’t Touch This – Trademark Style

    Beverly A. Berneman
    1/23/24

    In Brief:  The US Supreme Court held that, with some exceptions, US Trademark Law does not reach infringement outside the US.

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  • IP BLAWG

    It’s Not Naked

    Beverly A. Berneman
    1/17/24

    In Brief:  As January reaches the halfway point and New Years’ resolutions to work out weaken, a trademark case involving a fitness franchise seems appropriate.

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  • IP BLAWG

    No Holiday Cheer for Holidazzle Trademark

    Beverly A. Berneman
    12/19/23

    In Brief:  There’s a limit to how many permutations of a word can avoid a likelihood of confusion.

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  • IP BLAWG

    No Revamping Abandoned Amplifiers Trademark

    Beverly A. Berneman
    12/5/23

    In Brief: When manufacturing stops, cancellation of a trademark is not far behind.

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  • IP BLAWG

    Doggie Squeaky Toy Has No First Amendment Rights

    Beverly A. Berneman
    10/10/23

    In Brief:  The U.S. Supreme Court held that dog toy parodies are not protected by the First Amendment.

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  • IP BLAWG

    The Monster in the Room

    Beverly A. Berneman
    9/26/23

    In Brief:  Monster Energy couldn’t stop a Mad Monster Party.

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  • IP BLAWG

    Serpent’s Apple in the Trademark Garden

    Beverly A. Berneman
    9/13/23

    In Brief:  Tacking is a very limited way to extend the protection of a trademark.

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  • IP BLAWG

    Lizzo Turns a Meme into a Trademark

    Beverly A. Berneman
    5/16/23

    In Brief:  A popular catch phrase can become someone’s trademark.

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  • IP BLAWG

    No Accounting for Mouthwash Taste

    Beverly A. Berneman
    12/13/22

    In Brief:   Parody is permitted but not always available for registration as a trademark.

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  • IP BLAWG

    The® Importance of Being The®

    Beverly A. Berneman
    6/28/22

    In Brief:  “The” can be a trademark.

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  • IP BLAWG

    Coming Into Focus

    Beverly A. Berneman
    4/26/22

    In Brief:  Adopting a portion of someone else’s trademark can lead to a likelihood of confusion.

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  • IP BLAWG

    Decision Sucks for “.sucks”

    Beverly A. Berneman
    2/22/22

    In Brief: A generic top level domain name needs something more to be a trademark.

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  • IP BLAWG

    You Can’t Go Back

    Beverly A. Berneman
    12/7/21

    In Brief:  If you intend to get your trademarks back after a transfer, be sure that’s what your documents say.

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  • IP BLAWG

    Pizza Wars Part II: New York Style

    Beverly A. Berneman
    10/19/21

    In Brief: Trademarks that co-exist for a long time don’t always create a likelihood of confusion.

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  • IP BLAWG

    Pizza Wars Part I: Chicago Style

    Beverly A. Berneman
    10/12/21

    In Brief:  Use of a licensed trademark is limited by the scope of the license.

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  • IP BLAWG

    Naming Rights in the Gig Economy

    Beverly A. Berneman
    10/5/21

    In Brief:  Using someone else’s descriptive trademark can be fair use.

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  • IP BLAWG

    Copyrighting a Trademark

    Beverly A. Berneman
    9/28/21

    In Brief:  A trademark has to meet minimum standards of creativity for a copyright registration.

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  • IP BLAWG

    My Own Private Emoji

    Beverly A. Berneman
    9/22/21

    In Brief:   An emoji trademark wasn’t used in commerce.

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  • IP BLAWG

    Goodwill Clucking

    Beverly A. Berneman
    3/23/21

    For the Mother Cluckers trademark saga, we need a little background about goodwill. A trademark establishes a connection between the owner’s goods and services and the consumer. That connection is the goodwill in the trademark. In order to be effective, a trademark assignment requires the assignment of the goodwill attached to it. 

    Assigning goodwill along with the assignment of a trademark isn’t form over substance.

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  • IP BLAWG

    Bubble, Bubble, Toil and Seltzer

    Beverly A. Berneman
    3/9/21

    Molson Coors Beverage Company sells a hard seltzer called Vizzy. Future Proof Brands, LLC sells a hard seltzer called Brizzy. Future Proof sued Coors for trademark infringement alleging that Vizzy is likely to cause confusion with Brizzy.  

    Even when two product names sound similar, a likelihood of confusion isn’t automatic.

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  • IP BLAWG

    Sometimes, It’s What You Don’t Say

    Beverly A. Berneman
    3/2/21

    The US Supreme Court won’t be weighing in on some interesting cases in the world of IP. Here are just a few of them by topic:
    Copy

    • rights in Fictional Characters
    • Right to Challenge Patents
    • Trademarks
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  • IP BLAWG

    Fruit Bowl Battle

    Beverly A. Berneman
    2/16/21

    Most people are familiar with Apple Inc. and its apple logo. Apple Inc. and its products are ubiquitous and pervasive. At any time, a person can be wearing one of their watches, talking on one of their phones and watching a video on one of their tablets.

    PrePear is a new app that allows the user to save and organize recipes, create meal plans, shop efficiently for food and prepare healthy foods. PrePear adopted a pear logo, which makes sense considering the pun in the name. When PrePear sought to register its pear logo as a trademark, USPTO’s Examining Attorney didn’t see a likelihood of confusion between the pear logo and any other logo. The Examining Attorney cleared the application for publication.

    Then, Apple filed an opposition.

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  • IP BLAWG

    My Blue Ivy is Not the Same as Your Blue Ivy

    Beverly A. Berneman
    12/1/20

    In 2012, Veronica Morales registered the trademark, BLUE IVY, for her event planning company. Four years later, Beyoncé Knowles-Carter’s company, BGK Trademark Holdings, LLC filed a trademark application to protect, BLUE IVY CARTER, (named after Beyoncé’s daughter) for entertainment services.

    That’s when the fight began.

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