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IP BLAWG
Plucking an Abandoned Trademark
Beverly A. Berneman
10/15/24 -
IP BLAWG
Cannabis Cocktail Hour Trademark Goes Up in Smoke
Beverly A. Berneman
1/31/24In Brief: A trademark that is generally known to refer to the use of a controlled substance cannot be federally registered.
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IP BLAWG
You Can’t Touch This – Trademark Style
Beverly A. Berneman
1/23/24In Brief: The US Supreme Court held that, with some exceptions, US Trademark Law does not reach infringement outside the US.
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IP BLAWG
It’s Not Naked
Beverly A. Berneman
1/17/24In Brief: As January reaches the halfway point and New Years’ resolutions to work out weaken, a trademark case involving a fitness franchise seems appropriate.
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IP BLAWG
No Holiday Cheer for Holidazzle Trademark
Beverly A. Berneman
12/19/23In Brief: There’s a limit to how many permutations of a word can avoid a likelihood of confusion.
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IP BLAWG
No Revamping Abandoned Amplifiers Trademark
Beverly A. Berneman
12/5/23 -
IP BLAWG
Doggie Squeaky Toy Has No First Amendment Rights
Beverly A. Berneman
10/10/23In Brief: The U.S. Supreme Court held that dog toy parodies are not protected by the First Amendment.
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IP BLAWG
The Monster in the Room
Beverly A. Berneman
9/26/23 -
IP BLAWG
Serpent’s Apple in the Trademark Garden
Beverly A. Berneman
9/13/23 -
IP BLAWG
Lizzo Turns a Meme into a Trademark
Beverly A. Berneman
5/16/23 -
IP BLAWG
No Accounting for Mouthwash Taste
Beverly A. Berneman
12/13/22 -
IP BLAWG
The® Importance of Being The®
Beverly A. Berneman
6/28/22 -
IP BLAWG
Coming Into Focus
Beverly A. Berneman
4/26/22In Brief: Adopting a portion of someone else’s trademark can lead to a likelihood of confusion.
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IP BLAWG
Decision Sucks for “.sucks”
Beverly A. Berneman
2/22/22 -
IP BLAWG
You Can’t Go Back
Beverly A. Berneman
12/7/21In Brief: If you intend to get your trademarks back after a transfer, be sure that’s what your documents say.
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IP BLAWG
Pizza Wars Part II: New York Style
Beverly A. Berneman
10/19/21In Brief: Trademarks that co-exist for a long time don’t always create a likelihood of confusion.
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IP BLAWG
Pizza Wars Part I: Chicago Style
Beverly A. Berneman
10/12/21 -
IP BLAWG
Naming Rights in the Gig Economy
Beverly A. Berneman
10/5/21 -
IP BLAWG
Copyrighting a Trademark
Beverly A. Berneman
9/28/21In Brief: A trademark has to meet minimum standards of creativity for a copyright registration.
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IP BLAWG
My Own Private Emoji
Beverly A. Berneman
9/22/21 -
IP BLAWG
Goodwill Clucking
Beverly A. Berneman
3/23/21For the Mother Cluckers trademark saga, we need a little background about goodwill. A trademark establishes a connection between the owner’s goods and services and the consumer. That connection is the goodwill in the trademark. In order to be effective, a trademark assignment requires the assignment of the goodwill attached to it.
Assigning goodwill along with the assignment of a trademark isn’t form over substance.
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IP BLAWG
Bubble, Bubble, Toil and Seltzer
Beverly A. Berneman
3/9/21Molson Coors Beverage Company sells a hard seltzer called Vizzy. Future Proof Brands, LLC sells a hard seltzer called Brizzy. Future Proof sued Coors for trademark infringement alleging that Vizzy is likely to cause confusion with Brizzy.
Even when two product names sound similar, a likelihood of confusion isn’t automatic.
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IP BLAWG
Sometimes, It’s What You Don’t Say
Beverly A. Berneman
3/2/21The US Supreme Court won’t be weighing in on some interesting cases in the world of IP. Here are just a few of them by topic:
Copy- rights in Fictional Characters
- Right to Challenge Patents
- Trademarks
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IP BLAWG
Fruit Bowl Battle
Beverly A. Berneman
2/16/21Most people are familiar with Apple Inc. and its apple logo. Apple Inc. and its products are ubiquitous and pervasive. At any time, a person can be wearing one of their watches, talking on one of their phones and watching a video on one of their tablets.
PrePear is a new app that allows the user to save and organize recipes, create meal plans, shop efficiently for food and prepare healthy foods. PrePear adopted a pear logo, which makes sense considering the pun in the name. When PrePear sought to register its pear logo as a trademark, USPTO’s Examining Attorney didn’t see a likelihood of confusion between the pear logo and any other logo. The Examining Attorney cleared the application for publication.
Then, Apple filed an opposition.
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IP BLAWG
My Blue Ivy is Not the Same as Your Blue Ivy
Beverly A. Berneman
12/1/20In 2012, Veronica Morales registered the trademark, BLUE IVY, for her event planning company. Four years later, Beyoncé Knowles-Carter’s company, BGK Trademark Holdings, LLC filed a trademark application to protect, BLUE IVY CARTER, (named after Beyoncé’s daughter) for entertainment services.
That’s when the fight began.
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