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IP BLAWG
Booked that Title
Beverly A. Berneman
10/6/20Shannon DeVivo, a professional environmental engineer, wanted to encourage women and girls to seek careers in the STEM fields (science, technology, engineering and math). So Shannon wrote a series of books titled “The Engirlneers”. The books also invite readers to visit www.engirlneer.com to “Learn how to become an Engirlneer”. The books and the website feature fictional female characters with interests in STEM-related fields.
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IP BLAWG
A Copyright Application is Just a Form. Or is it?
Beverly A. Berneman
9/29/20Registering the copyright in a work has a lot of advantages, including establishing ownership, access to federal courts for litigation and the ability to recover statutory damages and attorneys’ fees for infringement. So far so good. But to register a copyright, you have to fill out an application following Copyright Office rules.
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IP BLAWG
“Delivery Failed” Has Been Ghosted
Beverly A. Berneman
9/22/20The US Supreme Court decision in Alice Corp. v. CLS Bank International held that abstract ideas cannot be patented. Electronic Communication Technologies, LLC (“ECT”) is the one of latest patent holders to feel a ghostly pinch from Alice.
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IP BLAWG
Get Me the One with the Pretty Colors
Beverly A. Berneman
9/15/20This blog recently discussed the inability to protect movement during a sightseeing tour as trade dress (“Emotionally Yours”, 6/2/2020). Other types of trade dress can also have problems.
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Benefits Bulletin
Coronavirus Benefits Lawsuits Have Begun
Former participants in a 401(k) profit sharing plan have filed suit in Federal court in New Jersey seeking recovery of investment losses allocated to their accounts by the employer-sponsor.
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IP BLAWG
The Devil is in the Contract Details
Beverly A. Berneman
9/1/20Next time you look at a bottle of Listerine, think of it as a lesson in contract drafting.
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IP BLAWG
Hast Thou Forsaken Me Chiclets?
Beverly A. Berneman
8/26/20Mondelez International Inc. owns a lot of trademarks. One of them is “Chiclets” for gum. Mondelez almost lost it.
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IP BLAWG
These Are Not the Patent Droids You Are Looking For
Beverly A. Berneman
8/11/20The US Patent Office (“USPTO”) has bad news for CP30, R2D2 Wall-E and all of their robot friends. They don’t qualify as an inventor of a patent.
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IP BLAWG
Possession is 9/10ths of Trade Secrets Law
Beverly A. Berneman
7/28/20Kevin Huber worked for AFS as a full time sales engineer for Advanced Fluid Systems, a hydraulic systems manufacturer. The Virginia Commonwealth Space Authority awarded a contract to AFS to build, install and maintain a launch pad for a NASA facility. Under the contract, the Space Authority owned the plans created by AFS. The plans were marked as confidential and were considered trade secrets. Three years later, the Space Authority ran into financial difficulty and assigned the Agreement to Orbital Sciences Corporation. So now Orbital owned the trade secrets. But, AFS still had a right to possess them so that it could perform on the agreement.
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IP BLAWG
The Sky Has Its Limits
Beverly A. Berneman
7/21/20Retired attorney, Richard Bell, had a cottage industry suing people for copyright infringement of a picture of the Indianapolis skyline. Richard alleged that he took the photo in March 2000 for his law firm’s website. He registered the copyright in 2011, after his former law firm stopped using the photo on its website.
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IP BLAWG
Data Links
Beverly A. Berneman
7/14/20HiQ uses an automated application to look at publicly available data on social media and provide analytics to its customers. This is called “data scraping”. Businesses use the data for all sorts of things designed to increase revenue.
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IP BLAWG
Book Your .Com Now
Beverly A. Berneman
7/7/20On June 30, 2020, the Supreme Court of the U.S. ended the long battle between Booking.com and the United States Patent and Trademark Office (USPTO).
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IP BLAWG
Bad Spaniel Has First Amendment Rights
Beverly A. Berneman
6/30/20VIP Products LLP sells a series of dog toys called “Silly Squeakers”. The toys are often fashioned to look like well-known beverage containers. One of the toys is called “Bad Spaniels”. It looks like a Jack Daniel’s whiskey bottle but with alterations. Of course, the name was changed from Jack Daniel’s to Bad Spaniels. But it didn’t stop there. Instead of “Old No. 7”, it said “Old No. 2 on your Tennessee Carpet” (which should resonate with dog owners). The alcohol description read 42% POO BY VOL” and “100% SMELLY” (again something instantly recognized by dog owners).
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IP BLAWG
Lucky Shot
Beverly A. Berneman
6/23/20Alex Cruz was on his way to visit his girlfriend in the Tribeca neighborhood of New York City. He heard a commotion, took out his iPhone and took a snap shot. He thought he was just taking a photo of the police subduing a crazy person. What he really caught was a picture of law enforcement taking down a suspected terrorist. Alex shared the photo with a friend who then posted the photo on Instagram.
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IP BLAWG
Sexing for Bovines
Beverly A. Berneman
6/16/20Sex predicting technology for bovines is an extremely lucrative business. The revenues are $200 million industry worldwide with about $50 million of that in the USA.
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IP BLAWG
Your Joint or Mine?
Beverly A. Berneman
6/9/20The Hard Rock Café’s operating company, JC Hospitality LLC, tried to register the trademark “The Joint” for its casino based music venues. The USPTO refused registration. On appeal, the TTAB affirmed. Hard Rock then appealed to the Federal Circuit Court of Appeals who also affirmed the refusal.
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IP BLAWG
Emotionally Yours
Beverly A. Berneman
6/2/20A motion trademark is generally considered a type of trademark called “trade dress”. Trade dress protects the visual appearance of a product. Some examples are: (1) the zoom-in view of a female statue at the beginning of every Columbia Pictures' movie (Reg. No. 1,975,999), (2) the "duck march" associated with PEABODY hotels (Reg. No. 2,710,415), and (3) the lighting effects that rotate around the microphone of Apple's SIRI personal assistant and knowledge navigator (Reg. No. 4,471,608).
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IP BLAWG
Star Struck is Struck
Beverly A. Berneman
5/26/20Kfir Moyal is a pop artist who has created commissioned pieces for celebrities like the Kardashians, Paris Hilton, Gloria Estefan, Flo Rida and Lil’ Kim. His signature style is to take a photograph and add a glittery sheen to it.
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IP BLAWG
Lucky Brand Gets Lucky
Beverly A. Berneman
5/19/20For about 20 years, Lucky Brand Dungarees, Inc. has been battling Marcel Fashions Group, Inc. over their trademarks. The US Supreme Court finally ended Lucky Brand’s struggle. At least for now.
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IP BLAWG
States’ Rights: A Loss and a Win
Beverly A. Berneman
5/12/20Two recent US Supreme Court cases give a loss for the State of Georgia and a win for the State of North Carolina.
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IP BLAWG
Zazzle’s Defense Didn’t Dazzle the Court
Beverly A. Berneman
5/5/20Zazzle, Inc. is an on-line marketplace for imprinted merchandise. Zazzle will then imprint the image on things like coffee mugs, t-shirts and, these days, face masks. Zazzle uses stock images but it also allows someone to upload their artwork or a graphic.
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IP BLAWG
Reply All
Beverly A. Berneman
4/28/20If the words “reply all” sound familiar to you, then you probably use email to communicate with others for various and sundry reasons. Despite their widespread use, these two words became the subject of trademark litigation.
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IP BLAWG
Dropping in Bankruptcy
Beverly A. Berneman
4/21/20Thru Inc. sued Dropbox for trademark infringement claiming to own the “DropBox” trademark. After a lot of litigation and some really good discovery, Dropbox was able to show that Thru may have had some bare rights to the “DropBox” mark but it never actually used the mark. Thru then sat back and watched as DropBox branded itself and became a household name for shareable file storage. Then Thru continued to drag its heels in litigation to cash in on DropBox’s initial public offering in 2018. DropBox discovered emails from Thru’s CEO which unabashedly chronicled Thru’s strategy. In the end, DropBox obtained a $2.3 million judgment that included attorney’s fees and costs.
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IP BLAWG
Public Exposure
Beverly A. Berneman
4/14/20For your stay at home pleasure, 2020 has granted us with a whole inventory of content that is now in the public domain.
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Benefits Bulletin
What Health Plan Fiduciaries Need to Worry About
Much has been written about excess fee claims involving 401(k) and 403(b) retirement plans. In fact, a St. Louis law firm has specialized in filing class action excess fee cases around the country. So, the personal risk to retirement plan fiduciaries has been well documented.
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